Creating a corner in the huge beauty industry was never going to be easy but I genuinely believe that the indie brand of GOKOS® has its own niche in the market.

GOKOS® is for busy women who want to look good with minimal effort; women who care about the environment and the products they use. GOKOS® products are designed to make you look good and feel good about yourself. You can ‘feel good’ knowing that you are using makeup pens designed with 100% sustainability in mind, as well as the assurance that GOKOS® cosmetics are not tested on animals.

The clever refill system means that you can buy your chosen colour cartridge again and refill your cosmetic pen instead of throwing the whole thing away. No longer do you need to buy a colour eyeshadow palette and only use one of the colours you like. (How many times have we all done that?) All the pens are designed and manufactured in Europe and GOKOS® have a long history of supply to other cosmetic brands worldwide. Now, all that experience and expertise goes into the GOKOS® product range!



I have over 20 years of experience in the corporate technology sector having run several large sales and marketing teams launching new brands and introducing products into sectors across corporate, health, education, and government.

In 2019, the FTSE 250 company I worked for was sold to its biggest competitor and I left the organisation deflated after giving it every ounce of my passion for over 10 years. I spent a year working for a similar Corporate but when the pandemic hit, and I learned my contract wasn’t going to renewed, I knew it was time to take a different approach and be in control of my own destiny. 

I was introduced to the manufacturers of GOKOS® by a close friend and knew it was the right fit for me and my daughter to work together. I can now channel all of my skills and experience into launching and distributing GOKOS® into the UK indie-retail market.



I have always specialised in sales & marketing and the distribution of products, understanding the dynamics and complexities of developing a retail channel to meet the needs of both the retailer and the consumer. Often at the sharp end of opinion, I’m an expert at handling ‘hot potato’ projects and how to best communicate the positioning and benefits of a product from launch.

Working closely on the creative with a fabulously talented colleague who worked for me during my corporate years has helped create the unique features of the GOKOS® brand.



Sue Woodcock - passionate about GOKOS®

From my origins in Yorkshire to working in the heart of London for many years, I’ve been well travelled.

After a very winding road both professionally and personally, a couple of U-turns and a bump or two, I now find myself based in the heart of the UK in North Oxfordshire. This makes running GOKOS® accessible for fast, next day deliveries throughout the UK and offers me the best of both worlds.

Having firmly decided I no longer wanted the ‘men in suits’ deciding my career path it’s now time to be in control of my own destiny. This decision offers me the amazing opportunity to work with my daughter. Launching GOKOS® has been my best move yet!




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